Skip to main content

bmw xm mystique allure inspired by supermodel naomi campbell

A symbiosis between automotive and high fashion, the one-off BMW XM Mystique Allure is an unseen approach tailored for the red carpet of the Cannes Film Festival – and supermodel Naomi Campbell’s appearance on it. Against the backdrop of the French portside resort, the British supermodel presented the one-of-a-kind creation inspired by her to an audience of selected guests before making her way in the car to the red carpet outside the Palais des Festivals et des Congrès. Exclusive materials from the world of haute couture were not only used for the interior but also brought to the exterior. As a result, a striking ultramarine color radiates remarkable vibrancy and dresses the concept car in a bold and extravagant tailored suit. Grammy and Academy Award-winning composer Hans Zimmer even created a bespoke sound design that captures the supermodel’s aura within the vehicle.

all images courtesy BMW

ultramarine high-fashion car blending velvet and sequins

To achieve a truly luxurious feel, it was crucial to mix different materials, a principle common in fashion, where combining various textures enhances the overall aesthetic. Silky and knitted fabrics, for instance, complement each other, highlighting their unique characteristics. For the BMW XM Mystique Allure, the brand uses different nuances of ultramarine, Campbell‘s favorite color, and combines complementary materials – an intensely saturated velvet and a fabric covered with sequins in a frozen metallic look. The sequinned fabric, with a matt surface reminiscent of the signature BMW frozen colors, is sourced from Swiss manufacturer Jakob Schlaepfer, renowned for supplying textiles to prestigious fashion houses such as Dior and Chanel.  

BMW releases XM high-fashion car covered in sequins and velvet for naomi campbell
BMW XM Mystique Allure coated in a velvety ultramarine and covered in sequins

All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet. The exceptional M Lounge in the rear is particularly inviting, thanks to the plush velvet upholstery. The richness of the velvet complements the striking geometry and diamond-shaped pattern lines, enhancing the luxurious ambiance. A distinctive feature of the interior is the sculpted headliner. It boasts intricate details and features elaborate 3D contours. Indirect lighting adds a special touch. In the case of this one-off, a soft, bluish-violet shimmer accentuates the headlining and complements the velvet material.

BMW releases XM high-fashion car covered in sequins and velvet for naomi campbell
two-piece split headlight units

first standalone high-performance model since BMW M1

The BMW XM is the first model since the legendary BMW M1 to be conceived solely as a standalone high-performance car from BMW M GmbH. It blends dynamic potency with innovative luxury and an enticingly extravagant design composed of muscular proportions and powerful contours. Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size, and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has an inimitable visual presence. 

BMW releases XM high-fashion car covered in sequins and velvet for naomi campbell
the exterior exudes a frozen metallic look

BMW XM Mystique Allure’s cinematic soundscape by Hans Zimmer

The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer. The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s performance and visual allure.

BMW releases XM high-fashion car covered in sequins and velvet for naomi campbell
BMW XM Mystique Allure is a symbiosis between automotive and high fashion