Boiling Point: Reusable Packaging Inspired by Water Bubbles
Boiling Point is a packaging design concept by art director and designer Inna Efimova, with 3D visualization by Vladimir Kuznetsov. The project explores how everyday food containers can combine ecological responsibility, material efficiency, and visual identity. The design takes inspiration from the natural process of water reaching its boiling point. This reference is translated into the container’s irregular, bubble-like geometry, highlighting organic forms and the aesthetic value of imperfection. The resulting surface creates both a tactile quality and a distinct visual language for the product.
The packaging is produced from recyclable eco-plastic, selected for its light weight, durability, and reduced environmental impact compared to conventional plastics. Beyond recyclability, the container is intended for reuse: once the soup has been consumed, it can be refilled with dry goods such as grains, beans, or lentils. This modular use cycle extends the product’s life and aligns with circular economy principles by minimizing material waste.
Boiling Point by Inna Efimova | all visuals by Vladimir Kuznetsov
Transparency and Flexible Sizing Define Boiling Point’s Design
A key design feature is a transparent ‘boiling point’ window that allows visibility of the ingredients inside. This element improves consumer awareness, encourages informed purchasing decisions, and avoids unnecessary waste. The soup sets are available in three portion sizes (300g, 150g, and 75g) to accommodate different household needs while helping to prevent food waste. Three curated combinations, Bulgur and Lentil, Beans, Lentil, and Rice, and Rice and Carrot, form the initial product range.
Developed by designer Inna Efimova, with 3D visualization by Vladimir Kuznetsov, Boiling Point has been recognized with several international awards, including a Bronze at the Dieline Packaging Design Competition, a Silver at the London Design Awards, and further acknowledgments from the Applied Arts Awards and DNA Paris. Currently existing as a concept, Boiling Point is in search of collaborators, manufacturers, and partners to move toward large-scale production.
a packaging concept exploring ecological responsibility and visual identity
design inspired by the natural process of water reaching boiling point
