Do a word search of the Justice Department’s antitrust lawsuit against Google, filed on Tuesday, and you won’t find … a single reference to DoubleClick, YouTube or DV360.As expected, the …
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Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. At that point, waterfall-based buying will no longer be supported.Facebook …
After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon.Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use …
Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain.There was insight into P&G’s media spending strategy, a deep dive on …
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… …
It’s time for an exciting new acronym: CDP.But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally …
When it rains, it pours … CDP news.On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise …
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.The new version of Google Analytics, released on Wednesday, was in …