Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes.Google did acknowledge that publishers “may see” …
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Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech eyebrows. Some were left wondering exactly how Google reached its …
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored …
Google’s been busy in the Privacy Sandbox.Consider: Google’s Chrome browser has a new bird-themed proposal called FLEDGE that builds on TURTLEDOVE. The company is also making its proposal for interest-based …
The transformation of the way TV advertising is transacted will be a major theme in 2021.Everyone – both buy- and sell-sides – seems to be talking about addressability these days. …
This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. …
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… …
The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework.On Thursday, in response to a recent call from the Partnership for …
SOCi, a platform that helps national brands manage their marketing locally, closed its $80 million Series D on Thursday with an eye on growth.The round, led by JMI Equity with …