Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights.He’s now a senior fellow …
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Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines.For …
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… …
Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works.Amid ongoing drama over TikTok’s Chinese ownership and threats from the Trump …
Hypercasual dominated the mobile gaming charts even before the pandemic.Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between December 2019 and March of this …
Google is building out its programmatic audio infrastructure.On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and …
You & Mr Jones said Thursday it has acquired influencer marketing agency Collectively in a quest to create one of the top five global, scaled influencer marketing companies. You & …
This article is sponsored by Xandr.Nearly one-third of TV and streaming viewership now takes place through OTT platforms – an increase of 23% over last year according to Xandr’s 2020 …
Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in …
The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second …
Disney’s Q3 revenue plummeted 42% to $11.8 billion, as the coronavirus pandemic wreaked havoc across its lines of business. Promising increases in its paid streaming subscriptions were far outweighed by …
A bipartisan group of lawmakers is pushing the Federal Trade Commission to investigate the practice of real-time bidding. (Read the letter here.)In a letter addressed to FTC Chairman Joseph Simons …
This article is sponsored by Verizon Media.We are living in a world few saw coming as recently as six months ago. In a climate where making long-term predictions is all …
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s column is written by Bibhakar Pandey, vice president of customer …
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s …
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved …