Load gallery’s tech innovations transform the perception of art
Load Gallery, located in Barcelona, is a space for the exhibition of digital and hybrid artworks, utilizing advanced audiovisual systems to support varied formats of artistic expression. Established by tech entrepreneur Alex Simorré, also the founder of Artbox, the gallery draws on his experience in custom LED technology and large-format display systems, including Europe’s first curved cinema screen. Artbox’s technical capabilities form the foundation of Load’s infrastructure, enabling tailored digital installations that align with artists’ spatial and visual intentions.
The gallery features five panoramic LED screens positioned along the street-facing facade, ensuring continuous visibility. Inside, the Round Room serves as a dedicated immersive environment with four curved screens arranged in a circular layout. Inspired by organic geometries, the room is optimized for 360-degree digital content. Both the visual and acoustic components of the gallery are engineered for consistency across a wide range of digital media formats.
exterior view showing Load Gallery’s five panoramic LED screens | all images courtesy of Load Gallery and Alex Simorré
Load Gallery Integrates Display Systems into Artistic Experience
Exhibitions at Load Gallery explore how technical display systems shape audience engagement. ‘Neo Botanica’ (Group Exhibition, Feb–Mar 2025) used seamless screen transitions to present AI-generated flora in a continuous visual cycle, supporting a fluid progression between works by multiple artists. The technical setup maintained image clarity and uniform motion throughout. In ‘Portals’ by Mareo Rodriguez (Oct–Dec 2024), animated visuals simulated geological formations across the LED surfaces, with a central screen-based structure reinforcing the exhibition’s spatial composition. The Round Room’s curved format reinforced visual immersion by surrounding viewers with synchronized motion graphics. Luna Ikuta’s ‘Rebirth’ (May–Jun 2024) employed both sculptural and projected elements, supported by Load’s integrated lighting and projection systems. Physical and digital components coexisted within the same viewing zone, allowing for cross-medium interactions and spatial continuity. ‘Species’ by Six N. Five (Feb–Mar 2024) featured a short-form digital video presented at cinematic resolution. The gallery’s sound and display systems created a synchronized environment in which audio and video were spatially aligned. The installation emphasized technical accuracy in playback and presentation, contributing to perceptual depth and clarity.
Across all exhibitions, Load Gallery prioritizes material performance and system integration. Custom software supports adaptive content deployment, and the gallery’s infrastructure is designed for scalability, enabling future configurations without major structural changes. By integrating architectural design with digital display systems, Load facilitates a consistently high level of production quality in contemporary digital art exhibitions.
street-facing facade designed for continuous digital display visibility
Load’s custom audiovisual setup supports digital and hybrid artworks
the Round Room’s curved LED screens create a 360-degree immersive space
interior view highlighting the circular layout of the Round Room
advanced acoustic engineering ensures consistency across exhibitions
lighting and digital systems in Rebirth blur boundaries between mediums
gallery design inspired by organic geometries for optimized projection
