Shine

Our role

Brand Strategy
Brand Ideation and Experiences
Discovery Workshops
Creative Execution
Web + Mobile Platforms
Social Media Experiences
Advertising
Online Marketing
Digital Campaigns
TV and Video
Content Marketing
Marketing and Communication Planning
Focus Groups and Polling

History

Candlelighters Childhood Cancer Foundation of Nevada (Candlelighters) was chartered in 1978 by two families, each of whom had a child being treated for cancer. With little to no resources to help them navigate the world of childhood cancer, they came together to create a network of support for families affected by the disease. They believed that families could find strength, knowledge, and comfort by banding together during their most difficult times. They wanted to use their experience to lessen the burden of those they knew would follow. Since that time, thousands of children in Nevada have been diagnosed with cancer.
Today, Candlelighters maintains a full-time office with professional staff focusing on three main areas of support: emotionalquality of life, and financial assistance.
Candlelighters serves approximately 125 families monthly and as many as 600 children (both siblings and diagnosed children) throughout the year.
A child diagnosed with cancer being treated in Nevada is the only requirement to become a Candlelighters Family. All programs and services are provided at no cost to the families.

Overview

Don Jean, Founder of Brandhaus, first began working with Candlelighters Childhood Cancer Foundation of Nevada in 2007. Having close friends battling cancer, he vowed to help in anyway he could given the chance. Once he learned he could volunteer at their annual Camp Firefly, he was instantly hooked into the organization. After joining the Board of Directors, he proposed a rebrand to further put the brand on the map, and raise awareness for this deadly disease.

Deliverables

Once our Brandcore session was completed, we moved forward with building the heart of the brand. Our mission statement, values, and positioning drove the brand artwork forward. Actual photography was used of the children, which brought sentimental value to the art. The new brand was rolled out at the annual Evening of Hope Gala to raise money for the organization.

Brandmark

When revamping the logo, we took into account the familiar star children that so many are accustomed to. The idea was not to start from scratch, but to put a modern and updated spin on the current mark. The minimalist and bold mark creates a focus on the represented children so dear to this organization.

Artwork

We used our proven and proprietary Brandcore workshop to define Candlelighter’s core values, brand story, mission statement and manifesto to coincide with new artwork featuring the children battling cancer.

Evening of Hope Gala

For the Candlelighters Evening of Hope Gala, Lorenzo Photography donated their services to help further bring our campaign to life. We celebrated 35 years of the foundation, and wanted something special to go with it.