Brand Ideation and Experiences
Web + Mobile Platforms
Social Media Experiences
TV and Video
Marketing and Communication Planning
Focus Groups and Polling
Taking two distinct hospitals with their own brands, and merging them as one, created a prominent and strong identity for the entire market. After extensive consumer research, we found consumers in the Ventura market were more likely to prefer and utilize services of a hospital system than from hospitals that seemed independent and solely operated. This campaign, and the new brand story, truly defines the spirit of St. John’s Hospitals. Our team heard what St. John’s had to say, and through my execution, their voice came to life.The Human Spirit online advertising campaign reached over 350,000 consumer views in the first month, and yielded a 33% increase in web traffic.
Increase in Web Traffic 33%
First Month Consumer Views 350,000
Once our Brandcore session was completed, we moved forward with building the heart of the brand. Our mission statement, values, and positioning drove the brand artwork forward.
When creating the logo, we wanted to bring out the spirit of our campaign. The circle represents the soul/spirit of our subjects, and provides a visual element to draw attention to the artwork.
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