Skip to main content

the eighth dover street market opens in paris

Dover Street Market announces the unveiling of its eighth location in Paris, slated to open its doors on May 24th, 2024. Conceived by Andrian Joffe and Rei Kawakubo, the Japanese designer behind the iconic fashion label Comme des Garçons, this unconventional setting embodies the ethos of Beautiful Chaos. Crafted entirely under Kawakubo’s creative direction, the dynamic retail landscape challenges convention by eschewing designated brand spaces, fostering an interconnected environment where boundaries blur. From the outside, the store remains enigmatic, revealing no clothing or other products to the outside world, and inviting curious passers-by to explore its interior.

‘Twenty years have passed, and the time appears to have arrived to open our eighth DSM, including the outpost of DSPM. For sure, it wasn’t planned,’ says Andrian Joffe. ‘It will not be only another shop. It is in fact already a building in which we hope to build and open a new pathway ahead, building on everything we have accomplished and daring to tread in the unknown.’ 

Occupying the Ground and First floors, plus one of the three basements in the Hôtel de Coulanges, built between 1627 and 1634 and lived in by Madame de Sevigné, an icon of French 17th century literature. The other two basements (BF-1 and BF-2) as well the courtyard will entertain art, literary, music and community events. We also plan in the future to invite artists to invade the store itself with exhibitions and points of view, all in the spirit of creation of the now defunct Association 3537 that occupied the building for the previous three years. The 2nd 3rd and 4th floors will continue to house the DSMP Brand Development division.

The entire store has been designed by Rei Kawakubo, including the café Rose Bakery. No clothing will be visible from the outside. There will be no dedicated brand spaces or concessions. The nature of the design lends itself to a voyage of discovery. Kawakubo has often said the more the customer is made to work to find things themselves, the
greater their sense of satisfaction will be. The ”Beautiful Chaos” credo of DSM is fully alive. For the opening, there will be an installation and an exhibition entitled “Comme des Garcons for and by Paolo Roversi” In BF-1, there will be an installation created by Matty Bovan.

step inside the new dover street market in paris, entirely designed by rei kawakubostep inside the new dover street market in paris, entirely designed by rei kawakubostep inside the new dover street market in paris, entirely designed by rei kawakubo

Brandhaus
Brandhaus